Research initiative
Survey: Singaporean parents believe playtime is important but there is a contradiction between their beliefs and actions.
Suncare SG conducted a national survey of over 1000 Singaporean parents with children aged 3 to 6 years old. It found that most parents believe playtime is important. Over 50% consider screen time a favourite play activity with their child, with 94.5% allowing device use on weekends. Despite this, 90% believe non-screen play is vital. This contradiction suggests a need to balance screen time with other play activities